Our Story

In the rhythmic dance of threads and the gentle hum of looms lies the soul of India’s rich heritage. Chhunchi was born out of a deep love for handloom silk sarees and an unwavering respect for the artisans who bring these timeless creations to life.

Welcome to Chhunchi, where tradition meets elegance!

Derived from the Odia word for "sewing needle," Chhunchi symbolizes the intricate craftsmanship of our weavers, whose hands weave not just sarees but the very fabric of our culture. Founded by Purtika Choudhury, Chhunchi is more than a brand; it’s a celebration of India’s heritage. Every piece in our collection is handpicked, reflecting the finest traditions from across India.

From the vibrant Pochampally and Kanjeevaram silks to the elegant Banarasi and Sambalpuri sarees, we source directly from weavers, ensuring their art finds the recognition and support it deserves. With every drape, we carry forward a legacy of hard work, tradition, and unmatched beauty—because every saree tells a story, and we’re here to help the world hear it

With a commitment to quality and customer satisfaction, we offer FREE shipping across India and aim to deliver your orders within 5-7 working days. Our mission is to make your shopping experience seamless and enjoyable, helping you find the perfect saree that resonates with your unique style.

Meet the Founder
Purtika Choudhury, the heart behind Chhunchi.com, created the brand to
celebrate India’s timeless weaving traditions. In Odia, Chhunchi means
“sewing needle,” symbolizing the intricate artistry and precision behind every
saree. It perfectly reflects her vision of celebrating the craftsmanship that
stitches tradition and elegance together. With a passion for preserving
handloom crafts and empowering artisans, Purtika envisions Chhunchi as a bridge
between traditional craftsmanship and modern wardrobes, showcasing the beauty
of India’s textiles to the world.

Why Chhunchi?
The needle is the unsung hero of every masterpiece, embodying both creativity
and detail—just like our sarees.

What inspired her journey?
A love for Indian handlooms and a dream to uplift the artisans behind them.

What’s her favorite part of Chhunchi?
Curating sarees that reflect both tradition and elegance for today’s women.

What’s next for Chhunchi?
Creating a global platform for Indian sarees while keeping their cultural roots
alive.

Join us in embracing the beauty of Indian tradition with Chhunchi. Thank you for choosing us!