Indian culture feels incomplete without the mention of silk fabric. For instance, silk sarees are a favorite of women in India. Women in different parts of our country love wearing silk sarees at many special occasions and religious ceremonies.
Silk sarees, once reserved only for the wealthy members of Indian society, have now become affordable for the common man through online shopping platforms like Chhunchi. Despite their growing accessibility, plenty of sellers online cheat buyers by selling fake silk sarees.
But how can customers distinguish between genuine silk products and fake ones? The silk burn test is the first thing that crosses the mind. We don't think that would work with fake silk sarees.
A hologram affixed to a tag can be the solution here. The unique serial number mentions its authorized user and even the product use period. A label is sewn for small items like stoles and scarves.
Our article can help shoppers learn about Silk Mark tags, which make the silk saree shopping experience authentic for everyone.
Silk Mark: Illustrating A Silk Product's Worthiness
Silk fabric is not commonly available. There are many scavengers who want to sell fake silk fabric to innocent people online. This is why the Silk Mark came into existence in the first place.
Silk fabrics that have a Silk Mark illustrate the product's worthiness. Silk Mark makes it convenient for rural artisans to market their products to customers worldwide.
The Silk Mark initiative was conducted by the Central Silk Board of India. Items that have a Silk Mark are made from pure silk. Products with this Silk Mark certify the silk mark authorization of a seller as well as the purity of silk.
The Importance of Silk Mark Tags: How It's Helping Consumers Shop Safely
Silk sarees are bestsellers everywhere for a reason. This is why a Silk Mark comes into relevance. A Silk Mark can help consumers differentiate between genuine silk sarees and fake silk sarees.
The original silk products have the Silk Mark tags. The label with the Silk Mark can only be used by sellers who are authorized users of Silk Mark. The quality as well as standards of silk products in India are consistently maintained with Silk Mark authorization.
The Silk Mark Organization of India has simplified shopping for silk products a lot for all the shoppers. This initiative was surely essential to protect the interest of consumers across the country.
How Can Shoppers Use Silk Mark Tags to Their Advantage: Shop Silk Sarees Without Worries
Women shopping for silk sarees from physical or online stores in India can ask the seller if they have the Silk Mark authorization or not.
Shoppers can look for the silk mark tags attached to the product before purchasing them. They can search for the affixed hologram at the backside of the tag.